Social Media Marketing is one of the newest and most effective ways to advertise. It can get your business in front of new potential customers and make them aware of your products and services. This blog post will tell you everything you need to know about social media marketing in order to grow your company's customer base.
There are five main platforms that are used for social media marketing:
- Google+
Knowing these platforms is crucial for today's marketing efforts.
Facebook:
- Facebook is the most popular social media website around. This site was launched in 2004 and continues to grow. It has a large number of users and active communities where your company's product can be advertised or even shareable content can be uploaded.
- Through Facebook, you can apply the 'brand' of your company through posts, links and photos that highlight your products or services.This is a very popular social media marketing platform because of its high traffic.
Instagram:
- Instagram is becoming more and more popular as a form of social media marketing. This site was created in 2010 and has since then grown to be a great platform for sharing photos or videos and interacting with your audience.
- This has allowed a greater degree of connection between the companies and their potential customers. Although this site is used primarily for sharing photos, companies can also share text posts, links or other visual content that can be very effective for growing your business.
- Twitter has been around since 2006 and it is one of the most active social networking sites in use today. It allows users to connect with each other and companies through the spreading of information, content and the like.
- This form of marketing was more popular back when it was just beginning, but with it still gaining popularity, this platform is still effective in growing your business.You can grow your following on Twitter by sharing links to other sites that can provide more information about your products or services.Twitter is a very popular platform for spreading news and information.
- This site was created in 2013 by Google, so it is relatively new to the market. However, it has grown much faster than any of the other social media marketing platforms discussed here, in a very short time.
- There are already many companies that are creating communities on Google+ only because of its increased exposure as a new, yet powerful tool to use for marketing businesses. Google+ is a more closed community and is much more interactive than Facebook or Twitter.
Pinterest:
- Pinterest was created in 2010 and gained popularity quickly as it has been very effective in connecting companies with their customers. It allows anyone to create a board where they can share content related to products or services of companies.
- Pinners can also connect with each other by following one another's boards or sharing information about their own boards in order to give them exposure.
Why Social Media Marketing
- Social media is becoming more and more prominent, with a giant amount of people using these networks daily. Social media has been proven to be one of the most effective marketing tools as well as the most powerful way of getting in contact with your customers.
- The most common social media platforms used today are Facebook, Twitter and LinkedIn. These three networks cover most of the basic needs of any business when using social media marketing as a tool.
- Nowadays it is possible to spread your message through a wide range of different platforms such as Instagram and Google+, but they will not be covered in this article since they need a more detailed approach, which is outside its purpose.
- Let's start with the most popular network: Facebook. Facebook is very favourable network and it has more than 1 billion active users, which makes it one of the biggest social networks in the world.
- It is most favourable among teenagers but many companies are using it successfully for their marketing campaign as well. This is an advantage that Twitter or LinkedIn doesn't have since their audience is mostly made up of business people, who rarely use these networks to gather information or communicate with other professionals.
Jobs in Social Media Marketing
- Social media marketing is a highly competitive industry with many opportunities. It is designed for those passionate about either communication, technology or personal growth. These people love to share their ideas and thoughts on social networks like Twitter, Facebook, and Instagram.
- The great aspect of this job is that it can be done from anywhere in the world making it perfect for entrepreneurs.
- You have the ability to work anywhere in the world as long as you have internet access, which makes this career accessible to most people regardless of where they are based or their education background.
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