more about Digital marketing

Digital marketing is an attractive and cost-effective technique that enables marketers to build a customer base online. It uses digital advertising, branding, and Web optimization techniques in order to spread brand awareness, generate leads for a business or product, and attract customers.

• Email Marketing(EM)
• Search Engine Optimization (SEO)
• Web Analytics
• Mobile Marketing
• Search Engine Marketing (SEM)
• Inbound Marketing
• Growth Hacking
• Social Media Marketing (SMM)

Digital marketing has many forms of promotion including PPC management (Pay Per Click), SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, email marketing and even word-of-mouth campaigns. It's also beneficial if you're looking for ways to strengthen your website's presence on major search engines like Google or Bing. In addition, it can help you find new customers for your business.

• There's a wide array of ways digital marketing can help your business succeed. Whether you're focusing on consumer-centric or business-to-business marketing, the web has evolved into a more interactive and consumer-focused medium.                                              
• Using this method of marketing allows businesses to connect with their customers more directly than ever before. Digital marketing is also a cost-effective method in which you can launch a campaign for less cost.

Here are some of those strategies:

As companies have become more and more reliant on their websites, banner ads have become an increasingly valuable tool for promoting websites and products online. Banner ads work well because they’re simple, but there are several different types of banner ads you can use.                          

The simplest are static image banners that don’t change at all. These static images can be a good option if you only have a small amount to advertise and want to save money on your marketing campaign.                                                                                                                                                                

Dynamic banner ads, however can be animated and interactive. They usually contain links that take users to a webpage or landing page.                                                                                                                     

This makes them more interesting because they have the potential to grab users' attention and drive them back to your website for more information about your product or service.

Facts about Digital marketing

                       Digital Marketing is the process of marketing a product or service using specified digital platforms based on customer's needs and wants. Digital Marketing also takes into account your target audience, competition and budget to help you reach your potential customers in the most effective and relevant manner.

Digital Marketing includes, but isn't limited to, email marketing (b2c), search engine optimization, website optimization, social media marketing including Facebook, Snapchat, Twitter etc.

There are three major components of Digital Marketing, which is

So what's changed since the 90s?

Over the last decade, digital marketing has become more and more common and widespread. In 2005, 79% of adults in the US used the internet on a daily basis. Today in 2016, nearly 95% of adults use the internet on a daily basis. It's safe to say that most adults are on social media or have at least heard of it by now.

 They want to be the businesses that everyone talks about, so they need to leverage their strategies to be at the top of their industry.

What does this mean for you? It means that your business is absolutely necessary for companies and brands to succeed. Social media is becoming more ubiquitous every day, and it's easy to see why. Why would a company spend time creating a website if they could just pay someone on YouTube or Facebook to do it?

• Some people still believe that digital advertising doesn't affect them, when in reality more than 76% of consumers feel like they are unable to avoid ads online. Others think that people give out their personal information too easily, when really Facebook's data scandal proves otherwise.                                                                               
• With so much misinformation flying around, it's important that we all educate ourselves on what a digital marketing campaign is comprised of.                                                                                                          
• One way we can cut through some misconceptions is by understanding how these campaigns work.                                                                                                                        
• One way we can cut through some misconceptions is by understanding how these campaigns work. Understanding the different types of channels, marketing goals, and the different tactics will help you predict how a digital campaign will turn out in the long run.